Instituto Cervantes - opening campaign in Prague

In 2006 the Czech branch of the Instituto Cervantes was established. The inaugural campaign should both represent the institute and fit the city. The outcome of this is the slogan  ?Španělština tebou pohne!, which means "Spanish moves you!" With radioads and dynamic posters which hung in metrostations in Prague it represents the Instituto Cervantes as a mobile, dedicated and contemporary company in a lively town with a lively product: language and culture.