Ficotec GmbH - campaign for its new product imnuplan - wall reconstruction with paperhanging character

To smooth a cracked and rough wall is the aim of the new product by Ficotec. Mineral coated fiberglass mats with adhesives are applied like wallpaper. The name Imnuplan in German has simple and effective connotations associated with it, but is also universaly easy to remember. Aside from the logo the complete look and feel of the product is designed for presentation displays. The "Imnu" figure is a pleasant lizzard, who is able to run easily over walls and ceilings and at the same time tells the latest news about Imnuplan and gives important advice about using the products.