1to1design

Corporate design

Corporate design - Instituto Cervantes - southern warmth and lust for life

The eleborately designed leaflets are suggestive of an arranged typographical chaos in which the fonts and pictures are placed together dynamically and playfully. The dominating shades of red and yellow are the corporate colours of the international corporation. Graphic details decorate the relative brochures, and one of the institutes themes 'font and word' comes to life  with a four-colour print on uncoated paper. 

The heart of the Instituto Cervantes - its library - is dedicated to Carlos Fuentes. For its opening posters, complex brochures and and bookmarks were designed. On the front beside the Mexican authors portrait is one of his quotations. The backside was, like the leaflets of the library, inspired by the initials of old Spanish monographs and converted ornamentally.