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Instituto Cervantes

Radio campaign - Instituto Cervantes - Spanish courses in Prague

„Ukončete, prosím, výstup a nástup, dveře se zavírají!“ This famous sentence is probably known by everybody who has used Pragues older metros and trams. The radio campaign for the Instituto Cervantes took advantage of it's international recognition and used this phrase in Spanish. The two short radio spots, which were recorded at Radio 1 studio in Prague follow the metro and tram theme as a symbol of mobility, communication and meeting points for people.