Adidas - Adidas Women - a fictitious brand

For the sporting goods producer Adidas, the fictitious brand Adidas Women and three different lines presenting underware was created: The first line "move" is the sportive line and is represented by strong, stimulating and motivating colours. The second line is "work". With its fresh, light and conservative colours it symbolizes a quiet neutrality. And finally "glance", the last of the new fashion line. Its look is for special occasions and nightlife with strong, impressive and flashy colours. Anke Roeßler und Dušan Poliáček worked together on this project.