G. Benedikt, Lilien and Langenthal – Coporate design – Web and print proposals

In 2003, three gastronomic porcelain brands merged which had already been sharing their production facilities in Karlovy Vary, Czech Republic. For this reason the brands cooperated and had many positive results especially the array of complementary products that were produced. Our task was to define the three traditional brands G.Benedikt from Karlovy Vary, Czech Republic, Lilien from Salzburg, Austria and Langenthal from the eponymic town in Switzerland and stylistically distinguish the variety of products and diversify their communication. As a result corporate designs for the three brands with communication media in web and print were proposed.